Free tool

Rankings-to-Revenue Calculator

Put in a prospect's keywords and rankings. Get the money they're leaving on the table — and the cold email that shows it to them.

Keywords

Keyword 1
Keyword 2
Keyword 3

What one new customer is worth (order value, or a year of a retainer).

Most sites land 1–3%; use their real number if known.

€42,861/month

Estimated revenue lost to rankings

across 3 keywords, at current positions vs. Top 3

That's €514,330 a year…

Clicks by Google position

0%10%20%30%40%151015202530

CTR by position: FirstPageSage 2026 meta-analysis (positions 1–10) plus page-2 benchmarks — only ~0.63% of searchers click any page-2 result, and page 3+ is a rounding error. A projection: top-of-page rates assume a clean result (ads/AI Overviews push them lower), so treat it as a best-case ceiling.

KeywordVolNowClicks nowAt target€/mo lost
plumber near me40,000#27404,080€32,320
emergency plumber london8,100#1816826€6,480
boiler repair london5,400#1243551€4,061
Total€42,861

Your cold email, written for you

Subject: About [prospect]'s Google rankings

Hi [First name],

I represent [Your Agency] — we help companies rank higher in Google.

I looked at [prospect] and there's real money sitting in your rankings. For the terms your customers actually search, you're here right now:

• plumber near me — #27 (40,000/mo)
• emergency plumber london — #18 (8,100/mo)
• boiler repair london — #12 (5,400/mo)

As a rough guide, the #1 result gets ~40% of the clicks and anything past page one gets almost none. Getting these into the top 3 is roughly €42,861/month in revenue you're not capturing today.

Worth a quick look? We handle the audit and the work to move these up.

[Your name]
Before you send: screenshot the table above and paste it into the email. A real table proves you actually looked at their site — it reads hand-made, not automated, and that lifts replies more than anything else here.

You just built one email. Now get the machine that lands the client.

One cold email became a €104,000/month client. The same emails built a €1.6M SEO agency.

Get the full system — $27 →

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