Free tool
Rankings-to-Revenue Calculator
Put in a prospect's keywords and rankings. Get the money they're leaving on the table — and the cold email that shows it to them.
Keywords
What one new customer is worth (order value, or a year of a retainer).
Most sites land 1–3%; use their real number if known.
€42,861/month
Estimated revenue lost to rankings
across 3 keywords, at current positions vs. Top 3
That's €514,330 a year…
Clicks by Google position
CTR by position: FirstPageSage 2026 meta-analysis (positions 1–10) plus page-2 benchmarks — only ~0.63% of searchers click any page-2 result, and page 3+ is a rounding error. A projection: top-of-page rates assume a clean result (ads/AI Overviews push them lower), so treat it as a best-case ceiling.
| Keyword | Vol | Now | Clicks now | At target | €/mo lost |
|---|---|---|---|---|---|
| plumber near me | 40,000 | #27 | 40 | 4,080 | €32,320 |
| emergency plumber london | 8,100 | #18 | 16 | 826 | €6,480 |
| boiler repair london | 5,400 | #12 | 43 | 551 | €4,061 |
| Total | €42,861 | ||||
Your cold email, written for you
Subject: About [prospect]'s Google rankings Hi [First name], I represent [Your Agency] — we help companies rank higher in Google. I looked at [prospect] and there's real money sitting in your rankings. For the terms your customers actually search, you're here right now: • plumber near me — #27 (40,000/mo) • emergency plumber london — #18 (8,100/mo) • boiler repair london — #12 (5,400/mo) As a rough guide, the #1 result gets ~40% of the clicks and anything past page one gets almost none. Getting these into the top 3 is roughly €42,861/month in revenue you're not capturing today. Worth a quick look? We handle the audit and the work to move these up. [Your name]
You just built one email. Now get the machine that lands the client.
One cold email became a €104,000/month client. The same emails built a €1.6M SEO agency.
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